The name derives from the image of a white label on the packaging that can be filled in with the marketer s trade dress its origins can be traced to vinyl records.
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Before records were to be released to the public often before official artwork was designed and printed promotional copies were sent out in a white sleeve to djs to solicit radio and nightclub play in an effort to build.
Test pressings usually with test pressing written on the label with catalogue number artist and recording time or date are the first vinyl discs made at the factory.
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